T’was the Night before Xbox-mas

Let’s cut to the chase. Tomorrow is going to be a pivotal moment in gaming history for MS and the Xbox brand. Ever since Don Mattrick’s damning presentation, Resolution Gate, and innumerable UI updates, it has been an uphill battle for Phil Spencer and the team to lift Xbox from the mud and back on its feet. Thanks to their tenacity, they’ve done exactly that. The Xbox ecosystem is, without question, the most pro-consumer and best value dollar for dollar in gaming right now. There’s just one very important piece of the puzzle missing; Original, High quality, Game of the Year contender IPs. Tomorrow-July 23rd-We get to see if all the studio acquisitions (a whopping 15 so far), the consumer focused marketing and infrastructure changes, a focus on delivering the most powerful console platform to game on, and the wholly successful GamePass + xCloud service(s) can help deliver just that. Continue reading “T’was the Night before Xbox-mas”